Overview
To view overview information, please select an offering from the drop-down menu above.
Academic contacts
To view unit coordinator information, please select an offering from the drop-down menu above.
Offerings
DUBAI-ISC-TJD-INT-2019-2019
DUBAI-ISC-TMD-INT-2020-2020
DUBAI-ISC-TSD-INT-2019-2019
KAPLAN-SGP-TJA-INT-2019-2019
KAPLAN-SGP-TMA-INT-2020-2020
KAPLAN-SGP-TSA-INT-2019-2019
Requisites
Prerequisite
Exclusion
Other learning activities
To view other learning activity information, please select an offering from the drop-down menu above.
Learning activities
To view learning activity information, please select an offering from the drop-down menu above.
Learning outcomes
1.
Demonstrate marketing knowledge of factors that constitute and influence the international trade framework and environment.
2.
Recommend and present changes required to the marketing mix to ensure international competitiveness.
3.
Demonstrate technical, analytical and presentation skills in developing effective marketing strategies for an international expansion.
4.
Demonstrate effective communication skills of teamwork, cooperation and collaboration.
5.
Appreciate the ethical considerations for marketers in the global marketplace.
6.
Demonstrate the capability to engage in lifelong learning through targeted research.
Assessments
To view assessment information, please select an offering from the drop-down menu above.
Additional information
Unit content:To provide an overview of the international marketing process and to study the key issues that a firm would need to take into consideration when contemplating a move into an overseas market.