Overview
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Academic contacts
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Requisites
Exclusion
Enrolment rules
Enrolment in C1083 Postgraduate Certificate in Business Administration (MasterClass) or C1115 Graduate Certificate in Business Administration (MasterClass).
Other learning activities
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Learning activities
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Learning outcomes
1.
Demonstrate a thorough knowledge of the threshold core marketing theories and concepts.
2.
Apply marketing theories, concepts, and tools.
3.
Evaluate competitive and consumer markets.
4.
Create a strategic marketing plan and successfully present it.
5.
Assess areas of social responsibility and sustainability and ethical issues relevant to the marketing functions.
6.
Demonstrate high quality communication skills, including preparing and delivering oral presentations.
7.
Work collaboratively with team members including communication, project and time management skills.
Assessments
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Additional information
Unit content:
- Understanding marketing management
- Developing marketing strategies and capturing marketing insights
- Consumer behaviour and customer satisfaction
- Market segmentation and target markets
- Building strong brands
- Competition and growth
- Tapping into global markets
- Setting product strategy
- Designing services
- Pricing strategies and programs
- Distribution and retailing strategies
- Integrated Communications strategies
- Mass communications
- E-Marketing
- Personal communications
- Strategies for new market offerings
- Group presentation of marketing plan
Other notes:
Students in C1083 Postgraduate Certificate in Business Administration (MasterClass) will be enrolled in MBS5072.