Overview

To view overview information, please select an offering from the drop-down menu above.

Academic contacts

To view unit coordinator information, please select an offering from the drop-down menu above.

Requisites

Enrolment rules

Enrolment in C1083 Postgraduate Certificate in Business Administration (MasterClass) or C1115 Graduate Certificate in Business Administration (MasterClass).

Other learning activities

To view other learning activity information, please select an offering from the drop-down menu above.

Learning activities

To view learning activity information, please select an offering from the drop-down menu above.

Learning outcomes

1.
Demonstrate a thorough knowledge of the threshold core marketing theories and concepts.
2.
Apply marketing theories, concepts, and tools.
3.
Evaluate competitive and consumer markets.
4.
Create a strategic marketing plan and successfully present it.
5.
Assess areas of social responsibility and sustainability and ethical issues relevant to the marketing functions.
6.
Demonstrate high quality communication skills, including preparing and delivering oral presentations.
7.
Work collaboratively with team members including communication, project and time management skills.

Assessments

To view assessment information, please select an offering from the drop-down menu above.

Additional information

Unit content:
  1. Understanding marketing management
  2. Developing marketing strategies and capturing marketing insights 
  3. Consumer behaviour and customer satisfaction
  4. Market segmentation and target markets 
  5. Building strong brands
  6. Competition and growth
  7. Tapping into global markets 
  8. Setting product strategy 
  9. Designing services 
  10. Pricing strategies and programs
  11. Distribution and retailing strategies 
  12. Integrated Communications strategies 
  13. Mass communications 
  14. E-Marketing 
  15. Personal communications 
  16. Strategies for new market offerings 
  17. Group presentation of marketing plan
Other notes:

Students in C1083 Postgraduate Certificate in Business Administration (MasterClass) will be enrolled in MBS5072.