Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-INT-2018-2019
DUBAI-ISC-TSD-INT-2018-2019
KAPLAN-MMR-TMB-INT-2020-ONGOING
KAPLAN-MMR-TSB-INT-2019-2019
KAPLAN-SGP-TJA-INT-2018-2019
KAPLAN-SGP-TMA-INT-2020-ONGOING
KAPLAN-SGP-TSA-INT-2018-2019
MURDOCH-S1-EXT-2019-ONGOING
MURDOCH-S1-INT-2019-ONGOING
MURDOCH-S2-EXT-2018-ONGOING
MURDOCH-S2-INT-2018-ONGOING

Requisites

Enrolment rules

Enrolment in a postgraduate course.

Other learning activities

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Learning activities

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Learning outcomes

1.

Demonstrate knowledge of strategic management

2.

 Apply strategic management knowledge in practical contexts (e.g. workplace)

3.

Exhibit effective verbal, written, digital, and team interpersonal skills in working with stakeholders in a variety of contexts:

4.

Evaluate issues and problems and structure evidence-based conclusions

5.

Employ individual and team learning strategies that promote intentional learning

6.

Display the capability to think across cultures and contexts

7.

Integrate knowledge of ethical and sustainability issues into professional and personal practices

Assessments

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Additional information

Unit content:

1. What is strategy and why is it important? (Case study: Facebook)
2. Strategic vision, mission and objectives (Case study: Amazon)
3. Business Models (Case Study: AirBnb).
4. Strategies for the firm's external environment (Case study: Netflix) Strategy and the firm's internal environment (Case study: Google)
5. The five archetypal models for competitive advantage (Case study: Apple)
6. Strategic positioning, timing and moves (Case study: Biocon)
7. Strategies for global markets (Case study: Tata Motors)
8. Strategies for Innovation and Growth (Case study: Reliance Industries).
9. Corporate strategy (Case study: Zara)
10. Executing Strategies (Case study: Lululemon)
11. Corporate Culture, Leadership and Strategy (Case study:Tesla)
12. Strategies for Recovery (Uber)