Overview

To view overview information, please select an offering from the drop-down menu above.

Academic contacts

To view unit coordinator information, please select an offering from the drop-down menu above.

Requisites

Exclusion

Other learning activities

To view other learning activity information, please select an offering from the drop-down menu above.

Learning activities

To view learning activity information, please select an offering from the drop-down menu above.

Learning outcomes

1.
Understand the theory and practice of storytelling for organisations across different media and platforms (online and offline)
2.
Write media releases, interview notes, speeches and other public relations texts
3.
Conduct a media interview and understand what skills and tactics are necessary for a media interviewee
4.
Have an understanding of the dynamic media landscape including the ethical issues surrounding media relation

Assessments

To view assessment information, please select an offering from the drop-down menu above.