Overview
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Academic contacts
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Requisites
Exclusion
Other learning activities
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Learning activities
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Learning outcomes
1.
Understand the theory and practice of storytelling for organisations across different media and platforms (online and offline)
2.
Write media releases, interview notes, speeches and other public relations texts
3.
Conduct a media interview and understand what skills and tactics are necessary for a media interviewee
4.
Have an understanding of the dynamic media landscape including the ethical issues surrounding media relation
Assessments
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