Overview
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Learning activities
Learning outcomes
Critically evaluate the market and consumer value approach in business.
Apply marketing/management theories and models in developing a value creation, communication and dissemination process.
Assess the role of ethics and social responsibility in value creation, communication and dissemination process.
Formulate and recommend strategic solutions that add measurable value to the organisations using a case study approach.
Analyse new trends and directions in the market and consumer value approach.
Assessments
Additional information
1. Strategic issues related to market & consumer value creation, communication and dissemination. 2. Ethical and social responsibility considerations in value creation, communication and dissemination 3. New trends and directions in the market and consumer value approach