Overview

To view overview information, please select an offering from the drop-down menu above.

Academic contacts

To view unit coordinator information, please select an offering from the drop-down menu above.

Offerings

MURDOCH-T1-EXT-2018-2021
MURDOCH-T2-EXT-2018-2021
MURDOCH-T3-EXT-2018-2021
MURDOCH-T3-INT-2022-ONGOING

Enrolment rules

Enrolment in the Executive Master in Leadership, Strategy and Innovation

Other learning activities

To view other learning activity information, please select an offering from the drop-down menu above.

Learning activities

To view learning activity information, please select an offering from the drop-down menu above.

Learning outcomes

1.

Critically evaluate the market and consumer value approach in business.

2.

Apply marketing/management theories and models in developing a value creation, communication and dissemination process.

3.

Assess the role of ethics and social responsibility in value creation, communication and dissemination process.

4.

Formulate and recommend strategic solutions that add measurable value to the organisations using a case study approach.

5.

Analyse new trends and directions in the market and consumer value approach.

Assessments

To view assessment information, please select an offering from the drop-down menu above.

Additional information

Unit content:

1. Strategic issues related to market & consumer value creation, communication and dissemination. 2. Ethical and social responsibility considerations in value creation, communication and dissemination 3. New trends and directions in the market and consumer value approach