Overview
Academic contacts
Offerings
Requisites
Other learning activities
Learning activities
Learning outcomes
Demonstrate and apply Marketing knowledge in practical contexts.
Exhibit effective communication and interpersonal skills.
Evaluate Marketing case studies and develop evidence-based conclusions.
Display the capability to think across cultures and contexts, and engage with lifelong learning.
Integrate knowledge of ethical issues into professional practice.
Assessments
Additional information
The broad aims of the unit are to introduce students to modern marketing concepts and practices with
application to the global business environment. Topics covered include:
· How marketing creates and delivers value
· Global, ethical and sustainable marketing
· Strategic market planning
· Market research and analytics
· Segmentation, targeting and positioning
· Innovation and new product development
· Price and distribution
· Customer experience online and offline
· Promotion, advertising, social media and selling
· Applying global perspectives in marketing