Overview

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Academic contacts

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Other learning activities

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Learning activities

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Learning outcomes

1.
Critically evaluate information and write an academic essay;
2.
Write accurately and effectively in a variety of public relations contexts;
3.
Evaluate the role and function of public relations; and
4.
Prepare an oral presentation.

Assessments

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Additional information

Unit content:Topics covered in this unit include: • History of public relations • Theory and practice • Personal and professional ethics • Social Media and Web Communication • Issues and Crisis Management • Media Relations • Government and Corporate Communication • Activism, advocacy and public relations