Overview
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Academic contacts
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Other learning activities
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Learning activities
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Learning outcomes
1.
Critically evaluate information and write an academic essay;
2.
Write accurately and effectively in a variety of public relations contexts;
3.
Evaluate the role and function of public relations; and
4.
Prepare an oral presentation.
Assessments
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Additional information
Unit content:Topics covered in this unit include:
• History of public relations
• Theory and practice
• Personal and professional ethics
• Social Media and Web Communication
• Issues and Crisis Management
• Media Relations
• Government and Corporate Communication
• Activism, advocacy and public relations