Overview

To view overview information, please select an offering from the drop-down menu above.

Academic contacts

To view unit coordinator information, please select an offering from the drop-down menu above.

Offerings

KAPLAN-SGP-TJA-INT-2023-2023
KAPLAN-SGP-TMA-INT-2022-2022
KAPLAN-SGP-TSA-INT-2021-2021
KAPLAN-SGP-TSA-INT-2023-2023
MURDOCH-S2-INT-2018-ONGOING

To view more information about assessments, contacts and learning activities specific to one of these offerings, please select an offering from the drop-down menu above.

Enrolment rules

Enrolment in a graduate-level study

Other learning activities

To view other learning activity information, please select an offering from the drop-down menu above.

Learning activities

To view learning activity information, please select an offering from the drop-down menu above.

Learning outcomes

1.
Research, design and build a web analytics strategy;
2.
Gather qualitative and quantitative web analytics data;
3.
Present web analytics data in a professional manner appropriate to a specific brief;
4.
Apply web analytics tools and techniques according to the goals of a specific brief;
5.
Apply high level critical and creative thinking skills to complex online communication scenarios.

Assessments

To view assessment information, please select an offering from the drop-down menu above.

Additional information

Unit content:Topics covered in this unit include: • Research analytics • Web browser algorithms • Big data analysis • Data mining • Data surveillance • Campaign research