Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-INT-2023-2023
DUBAI-ISC-TMD-INT-2022-2022
DUBAI-ISC-TMD-INT-2024-2024
DUBAI-ISC-TSA-INT-2023-2023
DUBAI-ISC-TSD-INT-2023-2023
KAPLAN-SGP-TJA-INT-2023-2023
KAPLAN-SGP-TMA-INT-2022-2022
KAPLAN-SGP-TMA-INT-2024-2024
KAPLAN-SGP-TSA-INT-2023-2023
MURDOCH-S1-EXT-2019-ONGOING
MURDOCH-S1-INT-2019-ONGOING

To view more information about assessments, contacts and learning activities specific to one of these offerings, please select an offering from the drop-down menu above.

Requisites

Exclusion

Other learning activities

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Learning activities

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Assessments

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Additional information

Unit content:

Key topics covered include:

  • Owned, paid, earned media
  • Customer acquisition funnel and customer persona
  • Basics of user experience
  • Website analytics
  • E-mail marketing
  • Owned, paid, earned social media
  • Search engine marketing
  • Content marketing
  • Influencer marketing