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This Unit is archived with an end date of 15/07/2024

Overview

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Academic contacts

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Offerings

MURDOCH-S1-FACE2FACE-2025-ONGOING

MURDOCH-S1-INT-2018-2024

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Other learning activities

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Learning activities

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Learning outcomes

1.
Practically apply research, design and development strategies toward Brand and Identity Designs
2.
Critically assess design principles in relation to Brand and Identity Design
3.
Manage the research, design and production of creative work

Assessments

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Additional information

Unit content:

This unit explores the construction of brand identities and how this brand identity is then communicated through visual design strategies. Students will be introduced to contemporary branding, logo design, identity systems and how they are applied to a broader design system incorporating print, digital and service contexts or touchpoints.