Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-INT-2018-2019
DUBAI-ISC-TJD-INT-2023-2023
DUBAI-ISC-TMD-INT-2020-2020
DUBAI-ISC-TMD-INT-2022-2022
DUBAI-ISC-TSD-INT-2018-2019
DUBAI-ISC-TSD-INT-2021-2021
DUBAI-ISC-TSD-INT-2023-2023
KAPLAN-MMR-TJB-INT-2021-2021
KAPLAN-MMR-TJB-INT-2023-2023
KAPLAN-MMR-TMB-INT-2020-2020
KAPLAN-MMR-TMB-INT-2022-2022
KAPLAN-MMR-TSB-INT-2019-2019
KAPLAN-MMR-TSB-INT-2021-2021
KAPLAN-MMR-TSB-INT-2023-2023
KAPLAN-SGP-TJA-INT-2018-2019
KAPLAN-SGP-TJA-INT-2021-2021
KAPLAN-SGP-TJA-INT-2023-2023
KAPLAN-SGP-TMA-INT-2020-2020
KAPLAN-SGP-TMA-INT-2022-2022
KAPLAN-SGP-TSA-INT-2018-2019
KAPLAN-SGP-TSA-INT-2021-2021
KAPLAN-SGP-TSD-INT-2023-2023
MURDOCH-S1-EXT-2018-2020
MURDOCH-S1-INT-2018-2020
MURDOCH-S2-EXT-2018-2020
MURDOCH-S2-INT-2018-2020
MURDOCH-T1-EXT-2021-2021
MURDOCH-T1-INT-2021-2021
MURDOCH-T2-EXT-2022-ONGOING
MURDOCH-T2-INT-2022-ONGOING
MURDOCH-T3-EXT-2021-2021
MURDOCH-T3-INT-2021-2021

To view more information about assessments, contacts and learning activities specific to one of these offerings, please select an offering from the drop-down menu above.

Enrolment rules

Enrolment in a graduate-level course.
Students who have completed MBS507 or MBS5072 may not enrol in this unit for credit

Other learning activities

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Learning activities

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Learning outcomes

1.
Apply threshold core concepts and relevant marketing theories.
2.
Communicate effectively to management the analysis and application of marketing models, and tools relevant to all marketing activities in the Marketing mix.
3.
Critically analyse and evaluate alternative competitive strategies for the relevant consumer and industrial markets.
4.
Analyse and apply the tools and models needed to create a strategic marketing plan and successfully present it to prospective audiences/management teams.
5.
Make effective decisions about differentiation of products for relevant markets and counteract competitive forces.
6.
Create an appropriate marketing positioning strategy to address ethical issues of social responsibility and sustainability relevant to all marketing functions and activities.
7.
Demonstrate the capacity to work collaboratively with team members including communication, project and time management skills.

Assessments

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Additional information

Unit content:

The broad aims of this unit are to:

  1. Apply all the tools and principles used in the unit to develop a marketing strategy plan. 
  2. Analyse and critically access alternative strategies and marketing mix tactics.
  3. Develop the tactical and operational marketing plans for a product/service.
  4. Develop creative communication strategies including online e-marketing campaigns 
  5. Develop effective presentation skills and interpersonal/social skills relevant to all marketing functions.