Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-INT-2022-2022
DUBAI-ISC-TJD-INT-2024-2024
DUBAI-ISC-TMD-INT-2023-2023
DUBAI-ISC-TSD-INT-2022-2022
DUBAI-ISC-TSD-INT-2024-2024
KAPLAN-SGP-TJA-INT-2022-2022
KAPLAN-SGP-TJA-INT-2024-2024
KAPLAN-SGP-TMA-INT-2023-2023
KAPLAN-SGP-TSA-INT-2022-2022
KAPLAN-SGP-TSA-INT-2024-2024
MURDOCH-S2-EXT-2018-ONGOING
MURDOCH-S2-INT-2018-ONGOING

To view more information about assessments, contacts and learning activities specific to one of these offerings, please select an offering from the drop-down menu above.

Enrolment rules

Students who have successfully completed BUS235 Marketing Research and Analysis or BUS335 Marketing Research and Analysis cannot enrol in this unit for credit.
MAS180 Introduction to Statistics or BUS130 Foundational Mathematics for Business; and BUS169 Principles of Marketing or BUS183 Foundations of Marketing

Other learning activities

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Learning activities

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Assessments

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Additional information

Unit content:

To develop tools of research and analysis that link the consumer, business to business buyers with marketers and the community.