Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-INT-2019-2019
DUBAI-ISC-TJD-INT-2021-2021
DUBAI-ISC-TJD-INT-2023-2023
DUBAI-ISC-TMD-INT-2022-2022
DUBAI-ISC-TSD-INT-2019-2019
DUBAI-ISC-TSD-INT-2021-2021
DUBAI-ISC-TSD-INT-2023-2023
MURDOCH-S1-EXT-2019-ONGOING
MURDOCH-S1-INT-2018-ONGOING

Other learning activities

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Learning activities

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Learning outcomes

1.
Critically evaluate information [MLO1]
2.
Write accurately and effectively in a variety of strategic communication contexts [MLO5]
3.
Evaluate the role and function of strategic communications [MLO2 and MLO3]
4.
Prepare an oral presentation [MLO4 and MLO6]

Assessments

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Additional information

Unit content:Topics covered in this unit include: · Introduction to Strategic Communications · Theory and Ethics · Personal and professional ethics · Social media and web communication · Government and corporate communication · Channels and Tactics · Strategy and Planning · Research and Evaluation Community and Stakeholder Engagement