Overview
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Academic contacts
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Offerings
KAPLAN-SGP-TJA-INT-2024-ONGOING
KAPLAN-SGP-TMA-INT-2023-ONGOING
KAPLAN-SGP-TSA-INT-2023-ONGOING
MURDOCH-S1-INT-2022-ONGOING
Enrolment rules
Enrolment in a graduate-level course.
Other learning activities
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Learning activities
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Learning outcomes
1.
Develop and apply web strategies to communication plans for individuals, non-profit and small business;
2.
Develop and apply the principles of search engine optimisation and research analytics to web strategies;
3.
Develop, plan and present a web strategy communications proposal to a real-life client;
4.
Work in small teams to analyse and discuss complex conceptual ideas; and
5.
Apply high level critical and creative thinking skills to complex online communication scenarios.
Assessments
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Additional information
Unit content:Topics covered in this unit include:
• Web analytics
• Web campaign planning
• Research and evaluation
• Social Media
• Websites
• Web production teams