Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-INT-2024-2024
DUBAI-ISC-TMD-INT-2023-2023
DUBAI-ISC-TMD-INT-2025-2025
DUBAI-ISC-TSD-INT-2024-2024
KAPLAN-SGP-TJA-INT-2024-2024
KAPLAN-SGP-TMA-INT-2023-2023
KAPLAN-SGP-TMA-INT-2025-2025
KAPLAN-SGP-TSA-INT-2024-2024
MURDOCH-S1-EXT-2019-ONGOING
MURDOCH-S1-INT-2019-ONGOING

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Other learning activities

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Learning activities

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Assessments

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Additional information

Unit content:

Key topics to be covered include:

  • Contemporary trends affecting service industries
  • Marketing theories and concepts for service business
  • Retail service experiences and customer relationship management
  • The unique marketing mix for service business