Overview

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Academic contacts

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Offerings

MURDOCH-T1-EXT-2023-2023
MURDOCH-T1-INT-2023-2023
MURDOCH-T2-EXT-2024-2024
MURDOCH-T2-INT-2023-2024
MURDOCH-T3-EXT-2023-2023
MURDOCH-T3-INT-2023-2023

Requisites

Exclusion

Enrolment rules

Enrolment in a graduate-level course.

Other learning activities

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Learning activities

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Learning outcomes

1.

Demonstrate specialised knowledge of digital communication technologies

2.

Critically assess various forms of digital communication technology

3.

Determine appropriate website analytics for use in business strategy development

4.

Develop a professional digital asset for a business or organisation

5.

Critically evaluate a communications problem and recommend appropriate digital media

6.

Work coherently as a team and communicate effectively both individually and as a group

Assessments

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Additional information

Unit content:

Digital communication technology

E-commerce business strategies and infrastructure

Developing digital assets

Evaluation of website analytics

On-line media and on-line communities

Social and mobile marketing

E-retailing and services

Security, ethics, law and e-commerce