Overview
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Academic contacts
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Offerings
MURDOCH-T1-EXT-2023-2023
MURDOCH-T1-INT-2023-2023
MURDOCH-T2-EXT-2024-2024
MURDOCH-T2-INT-2023-2024
MURDOCH-T3-EXT-2023-2023
MURDOCH-T3-INT-2023-2023
Requisites
Exclusion
Enrolment rules
Enrolment in a graduate-level course.
Other learning activities
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Learning activities
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Learning outcomes
1.
Demonstrate specialised knowledge of digital communication technologies
2.
Critically assess various forms of digital communication technology
3.
Determine appropriate website analytics for use in business strategy development
4.
Develop a professional digital asset for a business or organisation
5.
Critically evaluate a communications problem and recommend appropriate digital media
6.
Work coherently as a team and communicate effectively both individually and as a group
Assessments
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Additional information
Unit content:
Digital communication technology
E-commerce business strategies and infrastructure
Developing digital assets
Evaluation of website analytics
On-line media and on-line communities
Social and mobile marketing
E-retailing and services
Security, ethics, law and e-commerce