Overview
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Offerings
DUBAI-ISC-TJD-INT-2023-2023
DUBAI-ISC-TJD-INT-2025-2025
DUBAI-ISC-TMD-INT-2024-2024
DUBAI-ISC-TSD-INT-2023-2023
DUBAI-ISC-TSD-INT-2025-2025
KAPLAN-SGP-TJA-INT-2023-2023
KAPLAN-SGP-TJA-INT-2025-2025
KAPLAN-SGP-TMA-INT-2024-2024
KAPLAN-SGP-TSA-INT-2023-2023
KAPLAN-SGP-TSA-INT-2025-2025
MURDOCH-S2-EXT-2020-ONGOING
MURDOCH-S2-INT-2020-ONGOING
Requisites
Prerequisite
Exclusion
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Learning activities
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Additional information
Unit content:
To provide an overview of the international marketing process and to study the key issues that a firm would need to take into consideration when contemplating a move into an overseas market.