Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-INT-2022-2022
DUBAI-ISC-TJD-INT-2024-2024
DUBAI-ISC-TJD-INT-2026-2026
DUBAI-ISC-TMD-INT-2023-2023
DUBAI-ISC-TMD-INT-2025-2025
DUBAI-ISC-TSD-INT-2022-2022
DUBAI-ISC-TSD-INT-2024-2024
DUBAI-ISC-TSD-INT-2026-2026

Other learning activities

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Learning activities

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Learning outcomes

1.

Discuss basic principles of marketing and the environments in which marketing takes place;

2.

Identify the sources of information available to marketers and the role this information plays in the planning and development of marketing strategy;

3.

Examine the processes of market segmentation, targeting and positioning and the analyse the behaviour of private and business consumers;

4.

Explain the role and nature of product, pricing, promotion and place (distribution);

5.

Communicate using a variety of mediums and in the appropriate language of marketers;

6.

Work effectively in a team on a group presentation.

Assessments

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Additional information

Unit content:

1) Introduction to Marketing
2) Marketing environment & environmental analysis
3) Market research
4) Consumer behaviour
5) Segmentation, targeting and positioning
6) Marketing mix – Product
7) Marketing mix – Price
8) Marketing mix – Promotion
9) Marketing mix – Place
10) Service Marketing
11) Digital Marketing
12) Exam preparation