Overview
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Learning activities
Learning outcomes
Discuss basic principles of marketing and the environments in which marketing takes place;
Identify the sources of information available to marketers and the role this information plays in the planning and development of marketing strategy;
Examine the processes of market segmentation, targeting and positioning and the analyse the behaviour of private and business consumers;
Explain the role and nature of product, pricing, promotion and place (distribution);
Communicate using a variety of mediums and in the appropriate language of marketers;
Work effectively in a team on a group presentation.
Assessments
Additional information
1) Introduction to Marketing
2) Marketing environment & environmental analysis
3) Market research
4) Consumer behaviour
5) Segmentation, targeting and positioning
6) Marketing mix – Product
7) Marketing mix – Price
8) Marketing mix – Promotion
9) Marketing mix – Place
10) Service Marketing
11) Digital Marketing
12) Exam preparation