Overview
To view overview information, please select an offering from the drop-down menu above.
Academic contacts
To view unit coordinator information, please select an offering from the drop-down menu above.
Offerings
DUBAI-ISC-TJD-INT-2024-2024
DUBAI-ISC-TJD-INT-2026-2026
DUBAI-ISC-TMD-INT-2023-2023
DUBAI-ISC-TMD-INT-2025-2025
DUBAI-ISC-TSD-INT-2024-2024
DUBAI-ISC-TSD-INT-2026-2026
KAPLAN-SGP-TJA-INT-2024-2024
KAPLAN-SGP-TJA-INT-2026-2026
KAPLAN-SGP-TMA-INT-2023-2023
KAPLAN-SGP-TMA-INT-2025-2025
KAPLAN-SGP-TSA-INT-2024-2024
KAPLAN-SGP-TSA-INT-2026-2026
MURDOCH-S2-EXT-2018-ONGOING
MURDOCH-S2-INT-2018-ONGOING
Requisites
Prerequisite
Exclusion
Other learning activities
To view other learning activity information, please select an offering from the drop-down menu above.
Learning activities
To view learning activity information, please select an offering from the drop-down menu above.
Learning outcomes
1.
Identify and define the marketing problems in a range of business situations.
2.
Develop and evaluate a range of strategic marketing options.
3.
Recommend the most appropriate strategy option for each situation.
4.
Demonstrate effective communication skills, along with teamwork, cooperation and collaboration.
5.
Display the capability to consider the implications of marketing actions across different market segments.
6.
Integrate ethical practices to the strategic marketing planning and recommendation processes.
Assessments
To view assessment information, please select an offering from the drop-down menu above.
Additional information
Unit content:The broad aims of the unit are to apply and critically use the tools in strategic marketing in the context of contemporary business practice.