Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-INT-2023-2023
DUBAI-ISC-TMD-INT-2022-2022
DUBAI-ISC-TMD-INT-2024-2024
DUBAI-ISC-TSD-INT-2023-2023
KAPLAN-SGP-TJA-INT-2023-2023
KAPLAN-SGP-TMA-INT-2022-2022
KAPLAN-SGP-TMA-INT-2024-2024
KAPLAN-SGP-TSA-INT-2023-2023
MURDOCH-S1-INT-2018-ONGOING

Other learning activities

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Learning activities

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Learning outcomes

1.

Research and create content for various platforms in a professional context​.

 

2.

Apply critical, creative and reflective skills to produce and evaluate informative, appropriate and ethical materials for online and offline media.

3.

Research, analyse and critique social media and traditional media platforms in the context of organisations ​

Assessments

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Additional information

Unit content:Organisation storytelling; The ever-changing media landscape; Writing cross-platform stories; FAQs and Interviews:; Speeches; Visual literacy – compelling elements of your story;. Content calendars; Telling organisational stories through events; Working with and through the media; Relationships and ethics.