Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-INT-2023-2023
DUBAI-ISC-TJD-INT-2025-2025
DUBAI-ISC-TMD-INT-2024-2024
DUBAI-ISC-TSD-INT-2023-2023
DUBAI-ISC-TSD-INT-2025-2025
KAPLAN-SGP-TJA-INT-2023-2023
KAPLAN-SGP-TJA-INT-2025-2025
KAPLAN-SGP-TMA-INT-2024-2024
KAPLAN-SGP-TSA-INT-2023-2023
KAPLAN-SGP-TSA-INT-2025-2025
MURDOCH-S2-EXT-2020-ONGOING
MURDOCH-S2-INT-2020-ONGOING

Other learning activities

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Learning activities

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Learning outcomes

1.

Demonstrate marketing knowledge of factors that constitute and influence the international trade framework and environment. 

2.

Recommend and present changes required to the marketing mix to ensure international competitiveness

3.

Demonstrate technical, analytical and presentation skills in developing effective marketing strategies for an international expansion.

4.

Demonstrate effective communication skills of teamwork, cooperation and collaboration. 

5.

Appreciate the ethical considerations for marketers in the global marketplace. 

6.

Demonstrate the capability to engage in lifelong learning through targeted research.

Assessments

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Additional information

Unit content:

To provide an overview of the international marketing process and to study the key issues that a firm would need to take into consideration when contemplating a move into an overseas market.