Overview
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Offerings
Requisites
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Learning activities
Learning outcomes
Demonstrate marketing knowledge of factors that constitute and influence the international trade framework and environment.
Recommend and present changes required to the marketing mix to ensure international competitiveness
Demonstrate technical, analytical and presentation skills in developing effective marketing strategies for an international expansion.
Demonstrate effective communication skills of teamwork, cooperation and collaboration.
Appreciate the ethical considerations for marketers in the global marketplace.
Demonstrate the capability to engage in lifelong learning through targeted research.
Assessments
Additional information
To provide an overview of the international marketing process and to study the key issues that a firm would need to take into consideration when contemplating a move into an overseas market.