Overview

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Academic contacts

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Offerings

KAPLAN-SGP-TJA-MIXEDMODE-2025-2025
KAPLAN-SGP-TMA-INT-2024-2024
KAPLAN-SGP-TMA-MIXEDMODE-2026-2026
KAPLAN-SGP-TSA-MIXEDMODE-2025-2025
MURDOCH-S2-FACE2FACE-2025-ONGOING
MURDOCH-S2-INT-2018-2024

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Enrolment rules

Enrolment in a graduate-level study

Other learning activities

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Learning activities

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Learning outcomes

1.
Research, design and build a web analytics strategy;
2.
Gather qualitative and quantitative web analytics data;
3.
Present web analytics data in a professional manner appropriate to a specific brief;
4.
Apply web analytics tools and techniques according to the goals of a specific brief;
5.
Apply high level critical and creative thinking skills to complex online communication scenarios.

Assessments

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Additional information

Unit content:Topics covered in this unit include: • Research analytics • Web browser algorithms • Big data analysis • Data mining • Data surveillance • Campaign research