Overview
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Academic contacts
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Offerings
DUBAI-ISC-TJD-FACE2FACE-2025-2025
DUBAI-ISC-TSD-FACE2FACE-2025-2025
KAPLAN-SGP-TJA-MIXEDMODE-2025-2025
KAPLAN-SGP-TSA-MIXEDMODE-2025-2025
MURDOCH-S1-FACE2FACE-2025-2025
MURDOCH-S1-ONLINEFLEX-2025-2025
Requisites
Exclusion
Other learning activities
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Learning activities
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Learning outcomes
1.
Use a full arsenal of digital marketing tools, including Google AdWords, Facebook, Google Analytics, etc.
2.
Analyse the success of digital marketing campaigns across different segments using analytics.
3.
Exhibit enough foundational digital & social media marketing to conduct independent research.
4.
Demonstrate effective communication and interpersonal skills to craft digital & social media marketing messages.
5.
Understand the ethical implications of data-driven digital and social media marketing campaigns.
Assessments
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Additional information
Unit content:
Key topics covered include:
- Owned, paid, earned media
- Customer acquisition funnel and customer persona
- Basics of user experience
- Website analytics
- E-mail marketing
- Owned, paid, earned social media
- Search engine marketing
- Content marketing
- Influencer marketing