Handbook

To view overview information, please select an offering from the drop-down menu above.

To view unit coordinator information, please select an offering from the drop-down menu above.

To view other learning activity information, please select an offering from the drop-down menu above.

To view learning activity information, please select an offering from the drop-down menu above.

To view assessment information, please select an offering from the drop-down menu above.

Unit content:Session Topic 1. Introduction to Media Audiences 2. Audience Research 3. Public Opinion and Audience Citizenship 4. Media Reach and Ratings 5. Media Effects 6. Audience Research Workshop 7. Audience Reception 8. Uses and Gratifications 9. Interpretation and Decoding 10. Media Fandom and Subcultures 11. Online, Interactive Audiences 12. Audience Research Presentations