Overview

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Academic contacts

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Offerings

KAPLAN-SGP-TJA-MIXEDMODE-2026-2026
KAPLAN-SGP-TMA-MIXEDMODE-2025-2025
KAPLAN-SGP-TSA-INT-2024-2024
KAPLAN-SGP-TSA-MIXEDMODE-2026-2026
MURDOCH-S1-FACE2FACE-2025-ONGOING
MURDOCH-S1-INT-2022-2024

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Enrolment rules

Enrolment in a graduate-level course.

Other learning activities

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Learning activities

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Learning outcomes

1.
Develop and apply web strategies to communication plans for individuals, non-profit and small business;
2.
Develop and apply the principles of search engine optimisation and research analytics to web strategies;
3.
Develop, plan and present a web strategy communications proposal to a real-life client;
4.
Work in small teams to analyse and discuss complex conceptual ideas; and
5.
Apply high level critical and creative thinking skills to complex online communication scenarios.

Assessments

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Additional information

Unit content:Topics covered in this unit include: • Web analytics • Web campaign planning • Research and evaluation • Social Media • Websites • Web production teams