Overview

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Academic contacts

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Offerings

KAPLAN-SGP-TJA-INT-2024-2024
KAPLAN-SGP-TMA-INT-2025-2025
KAPLAN-SGP-TSA-INT-2024-2024
MURDOCH-S1-INT-2023-ONGOING

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Enrolment rules

Enrolment in the Master of Arts in Communication Management or Master of Communication Management or Master of Communication.

Other learning activities

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Learning activities

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Learning outcomes

1.
Employ a range of theoretical and professional perspectives and models to assess communication and organisational problems in contemporary media organisations operating in local and international contexts
2.
Demonstrate an ability to develop appropriate managerial solutions to both anticipate and address the above at strategic and operational levels.
3.
Present a theoretically informed argument, in writing and orally, for a professional audience that analyses the role of communication between media organisations and their publics
4.
Reflect upon your own previous exposure to media organisations, and relate this to a conceptual framework that will inform your future role as a communication manager in different local and international contexts.

Assessments

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Additional information

Unit content:Understanding media, transitions to digital platforms, communication theory, analytical tools, audience profiles, digital media management, social media interaction