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This Unit is archived with an end date of 14/05/2024

Overview

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Academic contacts

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Offerings

KAPLAN-SGP-TJA-INT-2026-2026

KAPLAN-SGP-TMA-INT-2025-2025

KAPLAN-SGP-TSA-INT-2026-2026

MURDOCH-S2-INT-2021-ONGOING

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Enrolment rules

Enrolment in a graduate-level study.

Other learning activities

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Learning activities

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Learning outcomes

1.
Evaluate the use of social media as part of an overall communications strategy for real-world case studies;
2.
Research, design, and build an online social media strategy;
3.
Recognise and understand the differences between personal and professional contexts and uses of social media;
4.
Demonstrate and justify the choice of social media platforms for specific contexts; and
5.
Apply high-level critical and creative thinking skills to complex online communication scenarios.

Assessments

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Additional information

Unit content:• Social media history • Platforms and trends • Surveillance and privacy • Collaboration and transparency • Digital activism and the public sphere • Strategy and analysis