Overview
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Academic contacts
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Offerings
KAPLAN-SGP-TJA-MIXEDMODE-2025-2025
KAPLAN-SGP-TJA-MIXEDMODE-2027-2027
KAPLAN-SGP-TMA-MIXEDMODE-2026-2026
KAPLAN-SGP-TSA-MIXEDMODE-2025-2025
KAPLAN-SGP-TSA-MIXEDMODE-2027-2027
MURDOCH-S2-FACE2FACE-2025-ONGOING
Requisites
Exclusion
Other learning activities
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Learning activities
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Learning outcomes
1.
Define, explain and apply key concepts and theories in audience studies and audience research.
2.
Relate audience concepts and theories to current local, regional, international and global examples.
3.
Demonstrate proficiency in devising and undertaking an audience research project that focuses on a current issue or problem in the field.
4.
Synthesise, evaluate and utilise information from a range of sources, especially library journal databases.
5.
Explain and apply ethical thinking when undertaking research, especially in relation to human participants.
6.
Communicate the findings of your audience research in a professional research report and via an oral presentation.
Assessments
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Additional information
Unit content:Session Topic 1. Introduction to Media Audiences 2. Audience Research 3. Public Opinion and Audience Citizenship 4. Media Reach and Ratings 5. Media Effects 6. Audience Research Workshop 7. Audience Reception 8. Uses and Gratifications 9. Interpretation and Decoding 10. Media Fandom and Subcultures 11. Online, Interactive Audiences 12. Audience Research Presentations