Overview
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Academic contacts
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Offerings
DUBAI-ISC-TJD-INT-2023-2023
DUBAI-ISC-TJD-INT-2025-2025
DUBAI-ISC-TMD-INT-2024-2024
DUBAI-ISC-TMD-INT-2026-2026
DUBAI-ISC-TSD-INT-2023-2023
DUBAI-ISC-TSD-INT-2025-2025
KAPLAN-SGP-TJA-INT-2023-2023
KAPLAN-SGP-TJA-INT-2025-2025
KAPLAN-SGP-TMA-INT-2024-2024
KAPLAN-SGP-TMA-INT-2026-2026
KAPLAN-SGP-TSA-INT-2023-2023
KAPLAN-SGP-TSA-INT-2025-2025
MURDOCH-S2-INT-2018-ONGOING
Requisites
Exclusion
Other learning activities
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Learning activities
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Learning outcomes
1.
Interrogate and discuss the theoretical approaches that inform practice in the international field of strategic communication and its related disciplines;
2.
Develop and apply strategies to communication plans for a range of organisations;
3.
Develop, plan and present a strategic communication proposal in response to a brief; and
4.
Develop and apply effective interpersonal communication skills.
Assessments
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Additional information
Unit content:Topics covered in this unit include:
Reputation, globalization, cultural challenges,
Digital and new media platforms
Web communication principles
Theoretical and practical perspectives
Strategic planning
International and intercultural communication
Organisations, ethics and corporate social responsibility
Identifying, managing and communicating issues
Setting and achieving communication goals and SMART objectives
Communication platforms, messages and tactics
Understanding target publics, stakeholders and activists
Investor/financial communication
Employee communication
Government communication