Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-INT-2023-2023
DUBAI-ISC-TJD-INT-2025-2025
DUBAI-ISC-TMD-INT-2024-2024
DUBAI-ISC-TMD-INT-2026-2026
DUBAI-ISC-TSD-INT-2023-2023
DUBAI-ISC-TSD-INT-2025-2025
KAPLAN-SGP-TJA-INT-2023-2023
KAPLAN-SGP-TJA-INT-2025-2025
KAPLAN-SGP-TMA-INT-2024-2024
KAPLAN-SGP-TMA-INT-2026-2026
KAPLAN-SGP-TSA-INT-2023-2023
KAPLAN-SGP-TSA-INT-2025-2025
MURDOCH-S2-INT-2018-ONGOING

Requisites

Other learning activities

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Learning activities

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Learning outcomes

1.
Interrogate and discuss the theoretical approaches that inform practice in the international field of strategic communication and its related disciplines;
2.
Develop and apply strategies to communication plans for a range of organisations;
3.
Develop, plan and present a strategic communication proposal in response to a brief; and
4.
Develop and apply effective interpersonal communication skills.

Assessments

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Additional information

Unit content:Topics covered in this unit include: Reputation, globalization, cultural challenges, Digital and new media platforms Web communication principles Theoretical and practical perspectives Strategic planning International and intercultural communication Organisations, ethics and corporate social responsibility Identifying, managing and communicating issues Setting and achieving communication goals and SMART objectives Communication platforms, messages and tactics Understanding target publics, stakeholders and activists Investor/financial communication Employee communication Government communication