Overview
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Academic contacts
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Offerings
DUBAI-ISC-TJD-FACE2FACE-2026-2026
DUBAI-ISC-TJD-INT-2024-2024
DUBAI-ISC-TMD-FACE2FACE-2025-2025
DUBAI-ISC-TSD-FACE2FACE-2026-2026
DUBAI-ISC-TSD-INT-2024-2024
KAPLAN-SGP-TJA-INT-2024-2024
KAPLAN-SGP-TJA-MIXEDMODE-2026-2026
KAPLAN-SGP-TMA-MIXEDMODE-2025-2025
KAPLAN-SGP-TSA-INT-2024-2024
KAPLAN-SGP-TSA-MIXEDMODE-2026-2026
MURDOCH-S1-FACE2FACE-2025-ONGOING
MURDOCH-S1-INT-2018-2024
Requisites
Exclusion
Other learning activities
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Learning activities
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Learning outcomes
1.
Critically evaluate the relationship between culture and public relations, and between globalisation and public relations.
2.
Identify and describe the relationship of various public relations activities to a range of socio-cultural contexts.
3.
Describe the need for cultural competence in public relations practice.
4.
Understand the need for intercultural competence in public relations practice.
Assessments
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Additional information
Unit content:
* Introduction * Globalisation * Culture * History * Diversity * Popular culture * Nation building & social transformation * International & intercultural PR * Social media * Storytelling * Indigenous perspectives * PR in Australia, Asia, and the Middle East