Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-FACE2FACE-2026-2026
DUBAI-ISC-TMD-FACE2FACE-2025-2025
DUBAI-ISC-TSD-FACE2FACE-2026-2026
DUBAI-ISC-TSD-INT-2024-2024
KAPLAN-SGP-TJA-MIXEDMODE-2026-2026
KAPLAN-SGP-TMA-MIXEDMODE-2025-2025
KAPLAN-SGP-TSA-INT-2024-2024
KAPLAN-SGP-TSA-MIXEDMODE-2026-2026
MURDOCH-S2-EXT-2018-2024
MURDOCH-S2-FACE2FACE-2025-ONGOING
MURDOCH-S2-INT-2018-2024
MURDOCH-S2-ONLINEFLEX-2025-ONGOING
MURDOCH-S2-ONLINESCHD-2025-ONGOING

Enrolment rules

MAS180 Introduction to Statistics or BUS130 Foundational Mathematics for Business; and BUS169 Principles of Marketing or BUS183 Foundations of Marketing
Students who have successfully completed BUS235 Marketing Research and Analysis or BUS335 Marketing Research and Analysis cannot enrol in this unit for credit.

Other learning activities

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Learning activities

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Assessments

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Additional information

Unit content:

To develop tools of research and analysis that link the consumer, business to business buyers with marketers and the community.