Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-INT-2023-2023
DUBAI-ISC-TJD-INT-2025-2025
DUBAI-ISC-TMD-INT-2024-2024
DUBAI-ISC-TSD-INT-2023-2023
DUBAI-ISC-TSD-INT-2025-2025
KAPLAN-SGP-TJA-EXT-2025-2025
KAPLAN-SGP-TJA-INT-2023-2023
KAPLAN-SGP-TJA-INT-2025-2025
KAPLAN-SGP-TMA-EXT-2024-2024
KAPLAN-SGP-TMA-INT-2024-2024
KAPLAN-SGP-TSA-EXT-2025-2025
KAPLAN-SGP-TSA-INT-2023-2023
KAPLAN-SGP-TSA-INT-2025-2025
MURDOCH-T1-EXT-2023-2023
MURDOCH-T1-EXT-2025-2025
MURDOCH-T1-INT-2023-2023
MURDOCH-T1-INT-2025-2025
MURDOCH-T2-EXT-2024-2024
MURDOCH-T2-INT-2024-2024
MURDOCH-T3-EXT-2023-2023
MURDOCH-T3-EXT-2025-2025
MURDOCH-T3-INT-2023-2023
MURDOCH-T3-INT-2025-2025

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Requisites

Exclusion

Enrolment rules

Enrolment in a postgraduate course.

Other learning activities

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Learning activities

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Assessments

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Additional information

Unit content:

1. What is strategy and why is it important? (Case study: Facebook)
2. Strategic vision, mission and objectives (Case study: Amazon)
3. Business Models (Case Study: AirBnb).
4. Strategies for the firm's external environment (Case study: Netflix) Strategy and the firm's internal environment (Case study: Google)
5. The five archetypal models for competitive advantage (Case study: Apple)
6. Strategic positioning, timing and moves (Case study: Biocon)
7. Strategies for global markets (Case study: Tata Motors)
8. Strategies for Innovation and Growth (Case study: Reliance Industries).
9. Corporate strategy (Case study: Zara)
10. Executing Strategies (Case study: Lululemon)
11. Corporate Culture, Leadership and Strategy (Case study:Tesla)
12. Strategies for Recovery (Uber)