Overview
To view overview information, please select an offering from the drop-down menu above.
Academic contacts
To view unit coordinator information, please select an offering from the drop-down menu above.
Offerings
DUBAI-ISC-TJD-FACE2FACE-2026-2026
DUBAI-ISC-TMD-FACE2FACE-2025-2025
DUBAI-ISC-TMD-FACE2FACE-2027-2027
DUBAI-ISC-TSD-FACE2FACE-2026-2026
KAPLAN-SGP-TJA-MIXEDMODE-2026-2026
KAPLAN-SGP-TMA-MIXEDMODE-2025-2025
KAPLAN-SGP-TMA-MIXEDMODE-2027-2027
KAPLAN-SGP-TSA-MIXEDMODE-2026-2026
MURDOCH-S1-FACE2FACE-2025-ONGOING
Requisites
Exclusion
Other learning activities
To view other learning activity information, please select an offering from the drop-down menu above.
Learning activities
To view learning activity information, please select an offering from the drop-down menu above.
Learning outcomes
1.
Critically evaluate the relationship between culture and public relations, and between globalisation and public relations.
2.
Identify and describe the relationship of various public relations activities to a range of socio-cultural contexts.
3.
Describe the need for cultural competence in public relations practice.
4.
Understand the need for intercultural competence in public relations practice.
Assessments
To view assessment information, please select an offering from the drop-down menu above.
Additional information
Unit content:
* Introduction * Globalisation * Culture * History * Diversity * Popular culture * Nation building & social transformation * International & intercultural PR * Social media * Storytelling * Indigenous perspectives * PR in Australia, Asia, and the Middle East