Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-INT-2023-2023
DUBAI-ISC-TJD-INT-2025-2025
DUBAI-ISC-TMD-INT-2024-2024
DUBAI-ISC-TSD-INT-2023-2023
DUBAI-ISC-TSD-INT-2025-2025
KAPLAN-SGP-TJA-EXT-2025-2025
KAPLAN-SGP-TJA-INT-2023-2023
KAPLAN-SGP-TJA-INT-2025-2025
KAPLAN-SGP-TMA-EXT-2024-2024
KAPLAN-SGP-TMA-INT-2024-2024
KAPLAN-SGP-TSA-EXT-2025-2025
KAPLAN-SGP-TSA-INT-2023-2023
KAPLAN-SGP-TSA-INT-2025-2025
MURDOCH-T1-EXT-2023-2023
MURDOCH-T1-INT-2023-2023
MURDOCH-T2-EXT-2024-2024
MURDOCH-T2-INT-2024-2024
MURDOCH-T3-EXT-2023-2023
MURDOCH-T3-INT-2023-2023

Enrolment rules

Enrolment in a graduate-level course.
Students who have completed MBS507 or MBS5072 may not enrol in this unit for credit

Other learning activities

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Learning activities

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Learning outcomes

1.

Apply threshold core concepts and relevant marketing theories to a global marketplace.

2.

Communicate effectively to management the analysis and application of marketing models and tools to ensure international competitiveness.

3.

Critically analyse and evaluate alternative competitive strategies for the relevant consumer and industrial markets.

4.

Apply the foundational concepts within marketing in relation to delivering value to the consumer, the firm and society

5.

Demonstrate effective communication skills of teamwork, cooperation and collaboration

Assessments

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Additional information

Unit content:

The broad aims of this unit are to:

  1. Apply all the tools and principles used in the unit to develop a marketing strategy plan. 
  2. Analyse and critically access alternative strategies and marketing mix tactics.
  3. Develop the tactical and operational marketing plans for a product/service.
  4. Develop creative communication strategies including online e-marketing campaigns 
  5. Develop effective presentation skills and interpersonal/social skills relevant to all marketing functions.