Overview
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Academic contacts
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Offerings
DUBAI-ISC-TJD-FACE2FACE-2025-2025
DUBAI-ISC-TMD-FACE2FACE-2026-2026
DUBAI-ISC-TSD-FACE2FACE-2025-2025
MURDOCH-S1-FACE2FACE-2025-ONGOING
MURDOCH-S1-ONLINEFLEX-2025-ONGOING
Requisites
Exclusion
Other learning activities
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Learning activities
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Learning outcomes
1.
Critically evaluate information.
2.
Write accurately and effectively in a variety of strategic communication contexts.
3.
Evaluate the role and function of strategic communications.
4.
Prepare an oral presentation.
Assessments
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Additional information
Unit content:Topics covered in this unit include:
· Introduction to Strategic Communications
· Theory and Ethics
· Personal and professional ethics
· Social media and web communication
· Government and corporate communication
· Channels and Tactics
· Strategy and Planning
· Research and Evaluation
Community and Stakeholder Engagement