Overview

To view overview information, please select an offering from the drop-down menu above.

Academic contacts

To view unit coordinator information, please select an offering from the drop-down menu above.

Offerings

DUBAI-ISC-TJD-FACE2FACE-2026-2026

DUBAI-ISC-TMD-FACE2FACE-2025-2025

DUBAI-ISC-TMD-FACE2FACE-2027-2027

DUBAI-ISC-TSD-FACE2FACE-2026-2026

MURDOCH-S2-FACE2FACE-2025-ONGOING

MURDOCH-S2-ONLINEFLEX-2025-ONGOING

Requisites

Other learning activities

To view other learning activity information, please select an offering from the drop-down menu above.

Learning activities

To view learning activity information, please select an offering from the drop-down menu above.

Learning outcomes

1.

Critically evaluate the rhetorical and discursive effects and ethical implications of social media.

2.

Apply key theories relevant to the study of organisations’ social media practices

3.

Research, evaluate and apply a range of methodologies for online communication, particularly social media.

4.

Understand varying social media platforms and how research is involved in developing content for audiences across these platforms

5.

Develop and apply effective social listening techniques and demonstrate an ability to analyse findings in response to a brief.

6.

Write ethical and appropriate content for organisations for various social media platforms

Assessments

To view assessment information, please select an offering from the drop-down menu above.