Overview
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Academic contacts
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Offerings
DUBAI-ISC-TJD-FACE2FACE-2026-2026
DUBAI-ISC-TMD-FACE2FACE-2025-2025
DUBAI-ISC-TMD-FACE2FACE-2027-2027
DUBAI-ISC-TSD-FACE2FACE-2026-2026
KAPLAN-SGP-TJA-MIXEDMODE-2026-2026
KAPLAN-SGP-TMA-MIXEDMODE-2025-2025
KAPLAN-SGP-TMA-MIXEDMODE-2027-2027
KAPLAN-SGP-TSA-MIXEDMODE-2026-2026
MURDOCH-S2-FACE2FACE-2025-ONGOING
MURDOCH-S2-ONLINEFLEX-2025-ONGOING
MURDOCH-S2-ONLINESCHD-2025-ONGOING
Requisites
Prerequisite
Exclusion
Other learning activities
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Learning activities
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Learning outcomes
1.
Identify and define the marketing problems in a range of business situations.
2.
Develop and evaluate a range of strategic marketing options.
3.
Recommend the most appropriate strategy option for each situation.
4.
Demonstrate effective communication skills, along with teamwork, cooperation and collaboration.
5.
Display the capability to consider the implications of marketing actions across different market segments.
6.
Integrate ethical practices to the strategic marketing planning and recommendation processes.
Assessments
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Additional information
Unit content:The broad aims of the unit are to apply and critically use the tools in strategic marketing in the context of contemporary business practice.