Overview

Social Media is a complex and dynamic environment for students wanting to work in the professions of Marketing, Public Relations and Strategic Communication more broadly. The myriad platforms that populate the domain call for a depth of understanding, developed through research, analysis and enquiry, to path the way for professional … For more content click the Read More button below.

Contacts

Academic Chair

Structure
12 credit points

Learning outcomes

1.

Graduates of the Social Media minor demonstrate knowledge of and the ability to apply principles of social media communication and marketing to various contexts.

2.

Graduates of the Social Media minor gather, synthesise and critically evaluate ideas and information demonstrating analytical, creative and conceptual thinking for research and practice appropriate to the disciplines.

3.

Graduates of the Social Media minor have the ability to work individually and in teams in a creative process using their communication skills to develop social media campaigns.

4.

Graduates of the Social Media minor apply their skills by synthesising different stakeholder viewpoints towards successful implementation of projects.

5.

Graduates of the Social Media minor will take personal, professional and social responsibility through ethical conduct and demonstrate
capacity for working responsibly and safely.