Handbook

Do you want to be a strategic communicator in a diverse and global world? Do you want to your put learning into practice? In this major, you will learn how to communicate and engage with various stakeholders, audiences and publics by: * Managing social media * Enacting digital platforms * Writing for traditional and social media * Developing public relations (PR) and communications strategies for real life organisations * Applying skills to a diverse range of contexts including web communication, creative production and news media * Creating and producing content * Cultivating creativity, innovation and entrepreneurial skills * Conducting research, analysis and evaluation. You will explore Australian and international theories and practices, with an emphasis on ethical communication and critical thinking.