Handbook

Graduates of Strategic Communication demonstrate knowledge of, and ability to apply principles and concepts of strategic communication to various contexts.

Graduates of Strategic Communication will develop strategic communication skills, both individually and in teams, by demonstrating the use of creative techniques and methodologies toward the creation of communication solutions for multiple organisations in various written and oral formats.

Graduates of Strategic Communication gather, synthesise and critically evaluate ideas and information from a range of sources demonstrating analytical, creative and conceptual thinking utilising a variety of methods for research and practice appropriate to the discipline.

Graduates of Strategic Communication recognise and work within the creative process to develop strategies for communication campaigns.

Graduates of Strategic Communication recognise that strategic communication plays an important role in the development and application of social and cultural communication discourse.

Graduates of Strategic Communication apply their skills by synthesising personal, group, industry, client and organisational viewpoints towards successful implementation of projects.

Graduates of Strategic Communication will take personal, professional and social responsibility by recognising the relevant and required ethical conduct and behaviour within the strategic communication industry and demonstrating capacity for working responsibly and safely.

Graduates of Strategic Communication recognise that their discipline works within an industry context that impacts on, and is influenced by, other disciplines.