Overview

To view overview information, please select an offering from the drop-down menu above.

Academic contacts

To view unit coordinator information, please select an offering from the drop-down menu above.

Offerings

DUBAI-ISC-TJD-INT-2022-2022
DUBAI-ISC-TJD-INT-2024-2024
DUBAI-ISC-TMD-INT-2023-2023
DUBAI-ISC-TSD-INT-2022-2022
DUBAI-ISC-TSD-INT-2024-2024
KAPLAN-SGP-TJA-INT-2022-2022
KAPLAN-SGP-TJA-INT-2024-2024
KAPLAN-SGP-TMA-INT-2023-2023
KAPLAN-SGP-TSA-INT-2022-2022
KAPLAN-SGP-TSA-INT-2024-2024
MURDOCH-S1-EXT-2019-ONGOING
MURDOCH-S1-INT-2019-ONGOING

Other learning activities

To view other learning activity information, please select an offering from the drop-down menu above.

Learning activities

To view learning activity information, please select an offering from the drop-down menu above.

Learning outcomes

1.

Evaluate service and retail businesses using marketing theories, concepts and tools

2.

Design and apply a Service Blueprint to evaluate customer touchpoints

3.

Distinguish differences between product and services and apply appropriate theories and tools in
developing solutions

4.

Differentiate customer service experiences according to context, culture and situation.

5.

Explain contemporary service-related trends and identify ethical issues where consumers may need protection in services.

Assessments

To view assessment information, please select an offering from the drop-down menu above.

Additional information

Unit content:

Key topics to be covered include:

  • Contemporary trends affecting service industries
  • Marketing theories and concepts for service business
  • Retail service experiences and customer relationship management
  • The unique marketing mix for service business